Marketing Moment 52: Fast Company and WIRED launch in early ‘90s
By Staff Writer
To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
Today’s marketing moment was chosen by Jeremiah Rosen, partner and managing director at Reason2Be. Below, find out why he chose the launch of WIRED and Fast Company magazines in the ‘90s as his favorite marketing moment.
In the 90’s, during the dismantling of America’s corporate welfare system, when job security was being stripped away by automation, underpriced foreign labor, and a new class of workers unwilling or uninterested in their parents’ small-town Read full story ›
Source: The Drum




