Marketing Moment 53: Cadbury shifts its advertising strategy in 2007 with launch of ‘Gorilla’ campaign
By Staff Writer
To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
Today’s marketing moment was chosen by CEO of Saatchi & Saatchi New York, Brent Smart. Below, find out why Fallon London’s 2007 ad for Cadbury featuring a gorilla playing the drums to Phil Collins’ 1981 hit “In The Air Tonight’ is his favorite marketing moment.
There are so many moments when an ad has stopped me in my tracks and filled me with awe, which quickly turns to jealousy.
But one Read full story ›
Source: The Drum




