By Staff Writer

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today we feature outdoor gear company REI’s decision to close its doors on Black Friday last year as our marketing moment, a bold move that most retailers would not dare dream of but one that perfectly aligned with the brand’s “get outside” philosophy.

Not only did REI close all 143 of its retail locations, it also paid its 12,000 employees as if it were a regular workday and encouraged them to spend Read full story ›

Source: The Drum