Marketing Moment 56: McCann NY uses humor to tackle gender stereotypes with ‘Why can’t girls code?’ campaign
By Staff Writer
To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
Today’s marketing moment was chosen by Lisa Sherman, president and CEO of The Ad Council. Below, see why McCann’s recently launched campaign for Girls Who Code is her favorite marketing moment.
My favorite is a new one. Girls Who Code just launched a campaign that confronts the stigmas about girls and coding head on.
McCann NY uses satire to point out some of the absurd reasons why people think girls can’t Read full story ›
Source: The Drum




