By Staff Writer

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Jim Scott, founder and managing partner at Minneapolis agency Mono. Below, find out why Patagonia’s ‘Footprint Chronicles’ is his favorite marketing moment.

In 2011, Patagonia launched Footprint Chronicles and set new expectations for brands and transparency. Rather than publish a blunt Corporate Sustainability Report, as most companies had been doing, Patagonia took consumers deep into its manufacturing via a rich digital experience, and Read full story ›

Source: The Drum