By Staff Writer

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Thom Gruhler, CVP of apps and services at Microsoft. Below, find out why Verizon’s long-running ‘Can you hear me now?’ campaign is his favorite marketing moment.

My most memorable marketing moment was the launch of the “Can you hear me now” campaign for Verizon with now famous, horn rimmed glasses wearing, ‘Test Man’ character who represented a real group of Verizon employees that drove more than Read full story ›

Source: The Drum