By Staff Writer

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Eric Springer, chief creative officer of Innocean USA. Below, find out why FedEx’s ‘We Apologize’ Super Bowl spot from 1998 is his favorite marketing moment.

I love smart and funny. Who doesn’t? Probably people that are dumb and boring. But that’s not what we are talking about.

One of my favorite marketing moments of all time was so simple, so strategically spot on with the company’s Read full story ›

Source: The Drum