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Marketing Moment 74: McDonald’s shows the power of storytelling in two emotional spots from 1980s

on Jun 13, 2016 | 0 comments

By Staff Writer

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Oliver Fuselier, managing partner at Live Action of Tool of North America. Below, find out why a pair of McDonald’s spots from the 1980s is his favorite marketing moment.

In the 80s, McDonald’s launched two commercials that featured a young man with down syndrome and another with an elderly couple. When I watched them for the first time, I became keenly aware Read full story ›

Source: The Drum