By Staff Writer

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today we feature the Pepsi Challenge as our marketing moment, a campaign that the soda giant rolled out in 1975 where it asked people to blind taste test both Coke and Pepsi. Of course, the brand claimed that the majority of consumers prefer Pepsi.

At the time, Pepsi was gaining market share over Coke. By 1983, Pepsi was outselling Coke in supermarkets, according to Slate – but Coke was able Read full story ›

Source: The Drum