By Staff Writer

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Joyce King Thomas, chairman and chief creative officer at McCann XBC. Below, find out why MasterCard’s ‘Priceless’ campaign is her favorite marketing moment.

One of my favorite marketing moments is one that I was part of: the creation of MasterCard’s Priceless campaign. It was a classic ad moment: a small group of people came together and built on each other’s thinking. The strategy team came up Read full story ›

Source: The Drum