By Staff Writer

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today we feature baseball star Lou Gehrig’s appearance on a Wheaties box in 1934 as our marketing moment since it marked the first time an athlete appeared on the brand’s cereal box, paving the way for many more to come including Bruce Jenner, Michael Jordan and Mary Lou Retton.

According to Wheaties, “testimonials from athletic greats like Lou Gehrig turned the modest wheat flake into something of a legend. The Read full story ›

Source: The Drum