By Staff Writer

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Bob Scarpelli, former chairman and chief creative officer at DDB Worldwide. Below, find out why Budweiser’s ‘Wassup’ campaign is his favorite marketing moment.

I’ve always believed that one sure sign of a great idea is if it gets into popular culture. I was lucky enough to be part one that did, the “Whassup” campaign for Budweiser. At the time, not only were we saying it, Read full story ›

Source: The Drum