By Minda Smiley

More than two-thirds of procurement and financial professionals say that PepsiCo’s recent decision to eliminate its marketing procurement department will not become an industry trend, according to a survey of 148 Association of National Advertisers (ANA) members.

The survey comes after Ad Age reported last week that PepsiCo has decided to scrap the department and will shift responsibilities to brand executives to speed up efficiency. The company’s brands include Gatorade, Quaker, and Mountain Dew.

Of the ANA members surveyed, 68 per cent said that PepsiCo’s move is not indicative of a wider industry trend toward the elimination of marketing procurement Read full story ›

Source: The Drum