Marketing salaries grow, but almost a third of employees say marketers don’t have the talent needed to hit business targets
Marketing salaries are up 2.6 per cent over 2014 to take the average wage of £41,283 and yet almost a third (31 per cent) of marketing employees say they don’t have the talent required to hit their business targets.
The skills shortfall makes for worrying reading for those companies looking to turn their marketing function into a sustainable growth driver amid tougher trading conditions. Indeed, almost three quarters of those 780 employers and employees in marketing for the Hays UK Salary & Recruiting Trends 2016 report revealed they are already concerned they will encounter a shortage of suitable applicants.
Source: The Drum
