Marketing Week partners with Innate Motion for brand and music activist event
Whether it’s John Lennon or Bob Dylan, some of the greatest activists have been musicians with their messages continuing to resonate with millenials.
Running with this theme, brands – including Ben & Jerry’s, Virgin, WWF and Radio 1 – will explore what marketers can learn from activist musicians at the free event, which runs from 9am to 1pm on July 20 at London’s The Hospital Club.
Innate Motion’s business humaniser Jeff Macdonald, who previously spent two decades working for the likes of Nestle, Bacardi (Global Brand Director) and Nokia (Global Head of Activation), believes brands must align themselves with musicians.
He explained: Read full story ›
Source: Marketing Week
