By Gillian West

Marks & Spencer has joined forces with acclaimed colourist Josh Wood to create a premium range of hair care and colouring products to be sold in store.

The range of 13 products is aimed at women with colour-treated hair and includes shampoo and conditioner, plus additional products such as colour touch up wands for treating hair roots.

DewGibbons + Partners was brought on board to design the range with the brand consultants contribution to the range including naming and 2D and 3D packaging design.

Of the packaging Josh Wood described it as “sleek” and “modern”. Nick Vaus DewGibbons + Partners Read full story ›

Source: The Drum