By Sarah Vizard

Based on YouGov BrandIndex’s Buzz metric (which is a measure of the positive and negative things said about a brand), M&S’s retail brand came seventh with a score of 11.3. It was also in the top 10 improvers with its score rising by 6.4 points over the past year.

YouGov says a strong Christmas marketing campaign helped push the brand to the forefront of people’s minds, as did an improvement in perceptions of its female fashion following the success of pieces such as its suede skirt.

Speaking earlier this year, M&S CEO Mark Bolland said campaigns such as its “Fairy” festive push Read full story ›

Source: Marketing Week