Marmite runs biggest ever campaign to detect whether there's a genetic predisposition to love or hate it
Marmite has toyed with its Love it or Hate it narrative by launching a study into whether there is a genetic predisposition to enjoying the divisive yeast extract spread.
Unilever has launched “its largest” Marmite marketing campaign to date, called the The Marmite Gene Project, to uncover the genes responsible for the seemingly binary love and hate battlelines drawn up around the brand.
Underlining the study, is the new strapline, ‘Just Try It’ as part of the £3m campaign. It will be backed up with online and social advertising. Traffic will be driven to a bespoke app that Read full story ›
Source: The Drum
