By Natalie Mortimer

Marmite is tapping into the personalisation trend with the launch of a Facebook campaign that invites fans of the Unilever brand to purchase a jar labelled with theirs or someone else’s name.

From today (9 November) the 250g jars will be available to buy via a Facebook app, hosted on the Marmite Facebook page and at a pop-up store in Westfield Shepherds Bush from 2 November to 24 December.

Philippa Atkinson, assistant brand manager for Marmite, said: “We’re delighted to be entering the growing market for personalised products. Marmite has an innate ability to create talkability and we believe our Read full story ›

Source: The Drum