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Marriott Hotels asks fans how their weekend can be made brilliant through its #Brilliant7s rugby activation

on Mar 17, 2014 | 0 comments

By Ishbel Macleod

The Marriott London Sevens rugby tournament is being promoted by a campaign asking rugby fans to define what would make their Marriott London Sevens experience more brilliant.

The campaign, entitled ‘Brilliant 7s’ and created by MEC Access, urges members of the public to suggest ideas – such as being served by a concierge all day directly in their seats at Twickenham, or being greeted by the players on arrival – through Twitter, Instagram or Vine, for the chance to have their idea made a reality for them.

Looking to build upon the ‘travel brilliantly’ brand positioning of the Marriott Hotel, the Read full story ›

Source: The Drum