Marriott turns to its members to champion the benefits of its loyalty program
Marriott has launched a new campaign for its loyalty program, Marriott Rewards, which uses its members’ travel stories to showcase the benefits and diverse range of its brands.
The ‘You Are Here’ campaign will see Marriott Rewards members tell their travel stories in their favourite locations when it debuts tonight (16 September) on US broadcast television during NFL coverage, followed by placements on Facebook’s interactive mobile ad format, Canvas, and through a multi-platform sponsorship with CNN in over 126 countries.
Running the campaign during NFL games will allow Marriott to push the benefits of its recently introduced Experience Read full story ›
Source: The Drum
