By Minda Smiley

AC Hotels, Marriott’s European-inspired global hotel chain, has named NYC-based Figliulo&Partners as its agency of record as the brand sets its sights on expansion in the US.

Figliulo&Partners will be responsible for all positioning and branding responsibilities for AC Hotels, which currently has more than 80 locations in countries including France, Italy, Portugal and the US. The Marriott brand is set to open 50 more hotels over the next several years, with 22 of them expected to open in 2016.

Of the brand’s new agency, Dan Vinh, VP of global marketing-lifestyle brands at Marriott International, said: “We chose F&P because of their Read full story ›

Source: The Drum