By Seb Joseph

Mars is to bolster ongoing efforts to put “farmers first” in its sustainabilty marketing through an extension of its ties to Fairtrade it hopes will champion its brand purpose.

The move sees Mars bars join the company’s other top two brands – Maltesers and Galaxy – in sporting the Fairtrade branding on its labelling. It shows that all cocoa used in Mars bars manufactured in the UK is sourced sustainabilty.

Bars will feature the logo from this autumn, while PR actitvity will generate activty around Fairtrade Fortnight, which began on 23 February and ends on 8 March.

The chocolate brand is Read full story ›

Source: The Drum