Mars partners with HIV charity (RED) for Make Lives Better campaign
Mars Chocolate UK has joined with HIV charity (RED) to drive forward a campaign to raise money and awareness to help prevent the transmission of the disease from mothers to babies in Africa.
The Make Lives Better campaign will see the chocolate maker’s biggest brand, Galaxy, as the spearhead, with 5p from each of the personalised bars donated to the Global Fund.
Celebrities including Mollie King, Alesha Dixon and Victoria Pendleton have each designed a Galaxy wrapper.
Fiona Dawson, president, Mars Chocolate UK, said the partnership reflects the food makers aim of making “lasting positive impacts” both in the UK and abroad.
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Source: The Drum
