By Ben Kartzman

There has been a lot of chatter in the industry lately about how the distinct worlds of marketing technology and advertising technology are converging. Technology companies, from the big martech players – like Adobe, Oracle, IBM & Salesforce – to the paid media side (DSPs, SSPs, trading desks) are all looking to expand their tech stacks. We even see companies like Deloitte, IBM and Accenture buying agencies. Will we see agencies react by acquiring tech companies?

The goal for all these companies is to offer brand marketers a fully integrated mission control center powered by a data layer that Read full story ›

Source: The Drum