By Minda Smiley

Mashable has named Teads as its native video advertising provider.

The partnership will help Mashable further monetize its advertiser videos. Teads uses its inRead platform to place video ads within editorial content, letting viewers skip over them if they don’t want to watch.

Jim Daily, Teads’ president for U.S. and Canada, said: “We know that users don’t want to be interrupted by intrusive video advertising when they’re reading their favorite content online and with Teads’ inRead, Mashable will be able to maximize video inventory while also respecting its readers. We’re extremely excited to be working with such a prestigious publisher as Mashable Read full story ›

Source: The Drum