By Jon Rittenberg

At its first NewFront presentation on Friday, Mashable unveiled its Velocity Technology Suite- proprietary software which uses predictive analytics to inform content creation. The technology will be used to help partners develop branded content strategies as well as inspire day-to-day programming.

“With the Mashable Technology Suite, we predict what the audience wants to engage with, then we create unique content that stands apart, and after we publish, we optimize that content in real-time across our site and the distributed social platforms to maximize engagement,” said Robyn Peterson, Mashable’s Chief Technology Officer. “We’re incredibly proud of these technologies Read full story ›

Source: The Drum