By Gillian West

In the lead up to the Monaco Yacht Show super yacht management company Master Yachts has engaged Leagas Delaney to launch a brand campaign for its Solandge vessel focussing on friends, family and generosity.

The creative, which is designed to appeal to an elite global audience, coincides with the 2014 Monaco Yacht show taking place and the end of September and will run in print across the UK, US, Europe and Asia before integrating into the brand’s digital marketing in late 2014.

The campaign embraces what the brand believes people value most – quality time with loved ones – and runs Read full story ›

Source: The Drum