By Thomas Hobbs

While admitting that the failure of English teams had led to a reduction in engagement opportunities in the UK market, Jankowski said the competition still remains a draw globally.

Back in July, ITV’s chief executive Adam Crozier said that the Rugby World Cup can provide sponsors with more guaranteed quality than the ‘unpredictable’ matches of the Champions League.

At Marketing Week’s recent Get With The Programmatic event Jankowski said: “The Champions League is arguably the most important and powerful annual sporting event in the world. If you look at statistics, I don’t think you’d find that viewing figures were off Read full story ›

Source: Marketing Week