Mastercard thanks the fans with exclusive access in lead up to the Grammys
By Kyle O'Brien
Record stores may be dwindling across the US, but leading up to the Grammys, Mastercard is bringing back the audiophile experience to #ThankTheFans.
Mastercard is opening the doors to its Masterpass #ThankTheFans House in the countdown to music’s biggest night, the 59th Annual Grammy Awards. The “House” will actually take up residence at Gibson Brands Sunset in Los Angeles, the former iconic Tower Records on the Sunset Strip. It will be transformed into a one-of-a-kind experiential record store with interactive music experiences for all fans. Masterpass users will have exclusive access to shop for rare Read full story ›
Source: The Drum




