By Ben Jankowski

Marketers need to pay more attention to create the right route to digital buying for their business. Ben Jankowski, Group head of Global Media at MasterCard and member of the WFA’s Programmatic Taskforce, explains.

A common question people ask at interviews and panels is “what keeps you awake at night?”. There are many answers but today, I think how our industry handles the opportunities that exist in the programmatic buying space and can’t help but worry about where we’re going. Whilst complicated, I steadfastly believe that advertisers and their partners need to solve the complicated morass that exists today.

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Source: The Drum