By Angela Haggerty

Brit Awards sponsor Mastercard got a priceless surprise on the morning of the event when it emerged its PR agency , House PR, offered a Telegraph journalist press accreditation in exchange for publishing promotional tweets.

Telegraph writer Tim Walker sent a copy of an email to news site the Press Gazette which detailed the conditions House PR attached to his press pass, including a requirement on him to publish pre-written tweets with the Mastercard Twitter handle and its #PricelessSurprises hashtag.

The email requested Walker publish tweets before, during and after the event, and guarantee Mastercard’s inclusion in any post event write-ups, Read full story ›

Source: The Drum