Matalan bets big on home sector with launch of dedicated brand overseen by Epiphany co-founder
Matalan has launched an online-only home brand, Matalan Direct, which will operate as a separate entity offering furniture and larger home items.
The retailer already offers home accessories alongside its core clothing business. Managing director Jason Hargreaves said 12.5 million consumers are already “highly engaged” with that part of the business, paving the way for greater investment.
“Matalan Direct feels like a very natural expansion for Matalan and its positioning will complement our ‘Made for Modern Families’ proposition and offer customers the quality that they have come to expect from us,” he added.
Based in Leeds, it will be overseen by former Epiphany Read full story ›
Source: The Drum
