Matalan Direct: ‘We can do marketing better than 99% of the people out there’
By Thomas Hobbs
Matalan has acquired entrepreneur Quigley – who co-founded £18m digital marketing group Epiphany – along with his self-proclaimed “Amazon of interiors” Earth Bathrooms brand as it aims to disrupt online homeware rivals such as B&Q and Homesense.
Initially launching with bathrooms and bathroom furniture, the online retailer’s range will eventually expand to include clothing as well as homeware furnishings and improvements.
However, despite being a late entry into an established online market, Quigley is convinced Matalan Direct can stand apart from the competition.
He told Marketing Week: “After 10 years of running a digital marketing agency, I’m now stripping out the unnecessary cost Read full story ›
Source: Marketing Week





