By Gillian West

Matalan has recruited pop star Pixie Lott for its Christmas campaign benefitting Alder Hey Children’s Hospital Charity.

Directed by Dark Energy’s Ben Jones, there are two cuts of Matalan’s Christmas commercial – 60 seconds and 200 seconds – which feature Lott singing her version of the 1986 number one ‘Caravan of Love’ and wearing an Alphabet Scarf which the retailer is selling to raise funds for Alder Hey Children’s Hospital Charity.

Matalan marketing director, Lee Pinnington, explained: “We made a decision this year to fully get behind the Alder Hey Children’s Charity and, as a result, we will not be taking Read full story ›

Source: The Drum