By Lisa Lacy

Millionaire Matchmaker Patti Stanger might want to consider moonlighting in martech.

And that’s a terrible joke because video inventory management platform SpotX said the continued growth of programmatic ad spend and the use of private marketplaces has given rise to a new industry skillset – the publisher-buyer matchmaking specialist.

SpotX said its Demand Facilitation team, which includes these very matchmakers who help create relationships between publishers and buyers and help structure deals, has seen net revenue increase by more than 200% over the last year as more relationships are structured through private marketplace and direct deals. Read full story ›

Source: The Drum