By Maurice Lévy

The possibilities around data are massive, but they come with some very serious questions according to Publicis Groupe boss Maurice Lévy. Our soon-to-be guest editor tells us why.

If there is one trend I would like to highlight, it is data. Data is associated with the main growth engine – ie digital – that is powered by content, mobility and app development. However, it is an animal of its own.

It brings efficiency: big data allows the locating of information that can help the client best target the consumers it wants to acquire. It is also instrumental in delivering the right message Read full story ›

Source: The Drum