By Gillian West

Mondelēz International brands Maynards, Bassetts and the Natural Confectionery Company are teaming up for a nationwide on-pack promotion.

Created by Initials, ‘Win Nothing but Fun Every Day’ will feature across 21 million packs offering prizes and rewards ranging from money-off coupons to experiences and product prizes such as giant outdoor Jenga, a Samsung home entertainment unit, spa weekends, a golf weekend and lesson with a PGA pro, a European weekend away, or the chance to chase the Northern Lights in Iceland.

Each promotional pack carries a large magenta sticker with a unique eight-digit code that needs to be entered to the <a target=_blank Read full story ›

Source: The Drum