MBNA gains naming rights to Thames Clippers as it aims to ‘digitise the Thames’
UK credit card provider MBNA has acquired the naming rights to London river fleet provider Thames Clippers as it puts in place plans to “digitise the Thames”.
The three-year initial partnership will see the MBNA brand name pushed across the fleet, with digital displays and advertising opportunities for MBNA partnerships, which include Virgin Atlantic and RSPCA, to be rolled out over the coming months.
Chief marketing and commercial officer at MBNA, Michael Donald, told The Drum that the credit card company, which is owned by Bank of America, also has plans to team with retailers to push out beacon messages for users Read full story ›
Source: The Drum
