By Danielle Long

M&C Saatchi Australia will now offer media services following the acquisition of boutique media agency Bohemia.

Bohemia will add its skills in media strategy, dynamic media buying, outcome-based performance media and marketing analytics to the M&C Saatchi Group, giving the agency a foothold in the media space.

Bohemia will be one of nine specialist agencies operating within the Group, which also includes CRM agency LIDA, PR agency Hidden Characters and production agency Make.

Jaimes Leggett, CEO, M&C Saatchi Group, said in a statement: “Every business in every market is being disrupted. Ours is no different. Bringing media into the Group is the Read full story ›

Source: The Drum