By Gurjit Degun Public Health England has appointed M C Saatchi to launch its Living Well brand and manage its Smokefree campaign.
M C Saatchi beat Abbott Mead Vickers BBDO, DLKW Lowe, McCann London and Now, which partnered with Kindred.
The process kicked off in November last year and was handled by the Crown Commercial Service.
M C Saatchi will be tasked with creating work targeting 40- to 60-year-olds around smoking, drinking, eating well, exercising, stress and sleep.
The Smokefree account was previously handled by Dare and Now.
In September last year, the two agencies created an ad for the government s Stoptober campaign that featured Paddy McGuinness Read full story ›

Source: Campaign