By Seb Joseph

From robots to data to virtual currency, the second day of the IPA/UKTI Silicon Valley mission has been a smorgasbord of tech experiences. Outgoing chief executive of McCann London Zaid Al-Zaidy highlights the notable Silicon Valley tech trends that will be coming to European shores shortly.

1. Big data is as important as a big idea

There is imminent potential for big data to rule the boardroom and for agencies to drop out of significance, unless they swiftly integrate expert data and analytic capabilities into their businesses. This may not be entirely new news, but is something chief executive David Schwartz Read full story ›

Source: The Drum