McCann’s AI creative director briefed to produce a music video before the music is written
AI-CD β, the artificially intelligent creative director of McCann Japan, has been tasked with producing a music video for Kawaii pop girl band Magical Punchline. In a further twist, the track itself will only be written only after the film has been released.
The program has taken successful TV advertising as inspiration on its quest to find ‘the optimal visual expression’ to promote the group’s new, unwritten song by performing a structural analysis of music-centered commercials added to its database.
Based on this data, AI-CD β has given the direction to ‘create a stimulating video that conveys hunting instinct through a Read full story ›
Source: The Drum
