By Ishbel Macleod

McCormick, which owns brands including Schwartz, Ducros and Kamis, has appointed Starcom MediaVest to run its media and digital account across 11 EMEA markets.

The deal will see the agency develop an EMEA-wide platform for the brands, handling McCormick’s regional communications strategy, online and offline media activation, content production and delivery through search, customer relationship management, website management and social media.

Jeremy Shute, vice president of marketing, McCormick EMEA, said: “We needed an agency partner with depth and breadth and the ability to scale campaign innovation quickly across our EMEA markets. Starcom MediaVest Group’s response is consistent with our approach and supports Read full story ›

Source: The Drum