By Gillian West

McDonald’s, Samsung, Kraft, Coca-Cola and Ford are working with Spotify to create the music streaming service’s first video campaigns on mobile.

Speaking at an event in Cannes this morning Spotify chief business officer Jeff Levick revealed the suite of new products is the result of a year’s worth of innovation in which the service acquired data service Echo Nest to provide better targeted ad experiences for its users.

The new opportunities have been built for mobile first, meaning this will be the first time video advertising at scale is available on the platform, with advertisers now able to sponsor a Read full story ›

Source: The Drum