By John McCarthy

McDonald’s has released a flurry of new digital propositions to modernise the fast-food chain and increase store footfall in a move which will see a new food-ordering mobile app and online “music experiences” rolled out worldwide.

As part of the digital drive, the company has appointed Julia Vander Ploeg from Ticketmaster as vice president of digital, to extend the chain’s reach and “advance McDonald’s efforts in the digital space”.

The new direction will see the McDonald’s food app, already compatible with 2,000 US restaurants, released in select markets to “revolutionise” the company’s consumer experience.

The firm last month said that it is <a target=_blank Read full story ›

Source: The Drum