By Ishbel Macleod

McDonald’s is relaunching its Piccadilly Circus ad site to become ‘Little Piccadilly’, letting passers-by create their own animated character and send it directly to the Piccadilly screen via their smartphone.

The long-term initiative is part of McDonald’s wider plans to “reflect the democratic values” of the McDonald’s brand.

Nathalie Pomroy, director of marketing at McDonald’s UK, said: “Little Piccadilly is the next step in McDonald’s digital journey, allowing people to interact with this iconic landmark in a unique and exciting way.

“We hope that passers-by will enjoy the fun interactive elements of this, creating their very own Little Piccadilly resident for all Read full story ›

Source: The Drum