McDonald’s is on a mission to implement ‘mass personalisation’
McDonald’s US business is hoping that plans to develop a more individual relationship with its customers will help aid the fast food chain’s turnaround plan, speed up loyalty acquisition and stimulate sagging sales.
The US arm of McDonald’s has faced an uphill battle over the last few years. Rival quick-service and fast-casual chains have eaten into McDonald’s immense market share over the past 18 months leading to plummeting sales and the closure of 220 restaurants in the US and China.
However there is now a glimmer of hope: McDonald’s yesterday (10 November) told investors during an investor meeting that sales for the Read full story ›
Source: The Drum
