McDonald's leans on VR to open up its supply chain and raise profile of farming industry
Words by John McCarthy and Natalie Mortimer
McDonald‘s UK has opened the gates to its food sources, utilising virtual reality and 360 degree video to take viewers through its food production processes.
The ‘Follow our Foodsteps’ campaign looks to show the public a narrative behind its British and Irish process, from the farm fronts to processors and supplies, as the brand looks to drum up interest in the farming industry, one that it spends £900m per year on.
One app ‘Top of the Crop’ allows Oculus Rift users to try their hand behind the wheel of a tractor. Another Read full story ›
Source: The Drum
