By Laurie Fullerton

In a playful nod to the French view of American culture, a new commercial entitled “American Summer with McDonald’s” takes a delicious bite at satire, comedy and pure fun while spotlighting new McDonald’s food products.

For the campaign, McDonald’s and TBWAParis asked director Ben Gregor to develop three thriller films with humorous allusions to the biggest American blockbusters: a shark attack, a declaration of love on the beach, and raft adrift in the middle of the ocean.

Featuring a clear nod to iconic American blockbuster summer movies including a scene reminiscent of “Jaws,” “Adrift” and a mesh of Read full story ›

Source: The Drum